Episode 29: Utilizing YouTube for Business Growth

Welcome to the IT On Call podcast, where host Ross "to the Rescue" Feldman and guest Kate Josephine Johnson dive deep into the trials and triumphs of remote work, parenting during the pandemic, and the evolving landscape of digital content creation. In this episode, they share personal anecdotes about their children's adaptation to digital learning and gaming, discuss the impact of COVID-19 on work habits, and explore the complexities of maintaining a YouTube channel.

Kate provides insights into her journey of creating bookkeeping content, while Ross shares his family's experience with launching a gaming channel. They touch on the importance of niche marketing, the challenges of YouTube consistency, and the strategies for monetizing digital content. Whether you're an experienced entrepreneur or just starting out, tune in for practical advice on balancing business goals with personal life.